J’s Story
When Client J came to us, the pandemic had just begun. Their company ran seminars that advertised an estate planning product to seniors. But lockdown made in-person seminars a bad idea.
So we helped them start webinars. We set up landing pages that added people to the client’s email list. For each webinar, we run Facebook and Google ads. It started small, but as the webinars grew more successful, Client J started holding them more often.
Monthly Growth
Totals 
Monthly Breakdown
The first image shows total adspend and income from webinars. The second shows a month-by-month breakdown. The income shown is only the income that we can trace to the webinars.
Let’s talk about what we see here.
Why does the adspend go up? Higher adspend means that more people see the ads. When more people see the ads, more people show up to the webinars and buy your products. Many people like to start out small. Then, when they see it succeeding, they increase their adspend to increase their profits.
You might notice a dip in results around month #5. We won’t hide that from you. After all, it’s normal for things to fluctuate, especially around holidays. Thus, we recommend taking a long-term perspective. We suggest staying with the process for at least 6 months. As you can see, that’s when things may start improving faster. December was not a great month, but January was fantastic.
We don’t guarantee success just like this. If we did, we’d be lying. This is what happened with one client when we used our process. And if you’re interested, we’d love to use that process with you.